We publish Halloween books that we are confident have the potential to tap into other markets. While the market for this fun holiday is continuously expanding Samhain Media believes we are only at the early stages of its potential. In 2021, fans of Halloween spent over $10 billion with the average spend per person on costumes, decorations, candy, and other Halloween-related items coming in at over $100. The number of people who celebrate this holiday, both young and old, continues to grow in popularity in the United States and around the globe.